Following almost four centuries of Spanish colonial rule, the Philippines became a colony of the USA and gained independence in 1946. Today the Republic of Philippines is the only Christian country in Southeast Asia. With a population in excess of 97 million people, the Philippines is a large and growing market.
English is the country’s second language and the language of commerce. Filipinos, having assimilated both the Asian and Western cultures, have a strong preference for imported products.
The Philippines was New Zealand’s 13th largest export market in the year ended June 2008. Sectors with opportunities for New Zealand exporters are food and beverage including food processing technology, information and communications technology, timber, infrastructure development, and education.
New Zealand Trade and Enterprise has an office in Manila. See the NZTE website for office location and contact information.
-
Be prepared to invest in time and resources, including on market visits, research and consultants.
-
A practical guide to marketing, managing agents and distributors and dealing with border controls.
-
This section provides information and New Zealand company insights on how to get your in-market presence right.
-
You need to be on top of payment, IP protection, tax, banking, due diligence and accounting issues
-
Relationships matter. This section gives information and insights on how to build relationships.
-
An overview of culture, protocols and language issues from a business perspective.
-
Are you considering manufacturing in another market? This section covers the pros and cons and options.
Back to top Print
